How it works
You work through five parts. First, what you're trying to build, because that question has no wrong answer yet. Then the shift that changes everything: describing the problem you solve rather than the title you held, with a language ladder and nine before-and-after examples to show you the move. Then you choose: one listener, one problem, one outcome, and your message gets written at every length. Finally, four out-loud tests that tell you whether it sounds like you, and a nudge to try it on one real person.
AI prompts support each part, with guidance on what to keep and what to push back on. The free versions of Claude and ChatGPT are plenty.
What's inside
- A guided workbook you can finish in an evening, built for someone whose idea is still forming.
- The three-rung language ladder: corporate language, business language, client language.
- Nine before-and-after introductions from different corners of corporate.
- Your message worn across six surfaces: LinkedIn headline, About, website, Instagram bio, email signature and capability statement.
- Your Words, on one page: the sheet you'll glance at before every coffee, call and form.
Who it's for
You have an idea taking shape and a familiar moment of dread when someone asks about it. You answer differently every time, and you've started to wonder if that means something is wrong. It doesn't. The words just haven't been chosen yet, and you don't need a launched business, clients or a website to choose them.
What you walk away with
One clear message, in your own voice, at every length you'll ever need it: a sentence for the lift, thirty seconds for the coffee, a headline for LinkedIn and an opening line for your About. And a quieter thing underneath all of it: the next time someone asks, you'll have an answer you're glad to give.
Explain What You Do Clearly
$29 AUD · instant download
The guided workbook, all five prompts, the language ladder, the six-surface showcase and the one-page words sheet. Yours to keep, and to redo as the business grows.
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Questions
Is it too early if I haven't started anything?
It's designed for exactly that moment. Your business doesn't need to be formed before you can talk about it; talking about it is part of how it forms.
Do I need the other workbooks first?
No, it stands alone. If you've worked through Turn Your Corporate Experience Into Services, your first-service page feeds straight in, but it isn't required.
Do I need to pay for an AI tool?
No. The free versions of Claude and ChatGPT both work well with these prompts.